Netflix will show generative AI ads midway through streams in 2026

By Scharon Harding

Source link: https://arstechnica.com/gadgets/2025/05/netflix-will-show-generative-ai-ads-midway-through-streams-in-2026/

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Netflix is joining its streaming rivals in testing the amount and types of advertisements its subscribers are willing to endure for lower prices. Today, at its second annual upfront to advertisers, th ...

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